First UK property sold via Instagram

Given the popularity of the platform within the lifestyle sector it seems astonishing it’s taken this long, but that’s the story. A £320k one-bedroom property in a Kew Bridge development, marketed via Instagram by developers Apt Living, is the first UK property to be sold via Instagram. Not bad for an account with just 31 posts and 253 followers. More details here. And if you want to know what the Apt Living Instafeed looks like go here.