OnTheMarket and Zoopla in lettings listings deal with Facebook

OnTheMarket yesterday announced a partnership with Facebook, effectively kicking off the long-awaited by some, long-feared by others, move by the social network giant into property listing. It’s rental-only, but – according to PropertyIndustryEye – it’s not just OTM, Zoopla’s joining the party, too. Rightmove, however, isn’t. There’s understandable grumbling from agents and portals about an absence of the kind of consultation one might expect in a sector where data isn’t just power but revenue. Facebook isn’t just website, it’s an app and first port-of-call for many. More here and here.