Rightmove named world’s most profitable portal

Research by New Zealand sector specialist Mike DelPrete shows Rightmove far ahead of its international rivals in every measure of profitability. More interesting is DelPrete’s work to distinguish between the Rightmove and Zoopla business models. Where Rightmove’s vision is an easy-to-understand, possibly even old-fashioned, model in which the portal sells advertising space to agents, Zoopla is diversifying and cross-selling as it brings other businesses into the group. The outlook for newcomers. Not great. Read the report here.

[via Estate Agent Today]